Many starting a medical staffing advertising campaign often confuse marketing with advertising and believe each are synonymous. It is possible and very likely that those starting in the medical staffing industry often pay a hefty price confusing advertising and marketing.

Avoid Marketing Mistakes

Common errors occur that cause huge expenses to produce advertising campaign’s that fall short of producing the desired effect. The same is also true in sending out mail campaigns that flushes money to print ads that produce a negative outcome. Often you are left waiting and hoping for a response to your expensive campaign.

Why do many new medical staffing agencies fail to create a response to the advertising campaigns? Inexperience as well as not understanding how the medical staffing industry works and responds to advertising.

My goal is to help to provide you with success in using advertising mediums that are outside the normal and traditional costly methods. Your goal is to provide customized, personalized and out-of-the-box approaches.

You cannot use the traditional methods of marketing and advertising to the medical staffing industry. The medical staffing industry is a tight niche community. Marketing to this particular niche group cannot be approached using the shoot gun method. This medium requires a tailored made focus in order to capture the particular community using specialized triggers.

Here are a few examples of what I am talking about.

Mike runs a medical staffing agency for Physical Therapist in Reno, Nevada. He gets all this business by sending Bi-Monthly Newsletters to physical therapist within his geographical area. His Bi-Monthly Newsletter is packed with specific information to Physical therapists.

Jennifer runs a Nursing Staffing Agency focusing primarily for Weekends. She gets most of her business by Sending Weekly Direct mail postcards to stay at home moms with nursing licenses on Friday’s. She uses the Direct Mail Campaign to regularly remind the nurses that they can make extra money on the weekends and she will even provide day care assistance.

The above example is a tight niche approach, but it can be used in conjunction with value added marketing and advertising mediums. Traditional methods can be used, but they are more of a gentle reminder, but often rarely translate in actual direct calls from candidates. Often taking a leap in directions you are not use to or think may not work often times results in positive results. At one time I offered a Plasma TV to nurses if they worked one shift a month. It actually worked and the RN’s ended up working more shifts than just one day a month. The trick is getting them to sign up.